A business is about creating opportunities and making difficult decisions. Starting a business is about more than making money, and running a business is about more than just business.

What mega producers do to keep their clients?

Yada S. 2018-05-08 09:46:51 Mega producers, clients, client relationship, portfolio management techniques, business

Mega producers certainly work hard. But they’ve learned to be efficient, to leverage their time and efforts, and to reap the rewards of their labors.

Nestle Buitoni: The house that mamma built

Michael M. 2018-05-07 11:53:42 Case study, marketing, marketing strategy, relationship marketing

The Nestlé Buitoni case study examines an early example of the introduction of a club concept within Europe.

Segmentation and analysis of the customer market domain

Sarah A. 2018-05-06 19:13:10 Market segmentation, marketing, consumer level, buyer

Market segmentation is a process of dividing up a broad generic market into a number of smaller groups, or market segments, based on characteristics or responses of customers in those segments.

The six markets model in marketing

Michael F. 2018-05-06 09:43:10 Marketing, six markets model, marketplace performance, management

The Six Markets model addresses relationship marketing at the organizational level.

The entrepreneur–opportunity interchange

Steven W. 2018-05-05 23:13:12

To make (entrepreneurial) decisions the entrepreneur synthesises public and private information, which constitutes the initial recognition of an enterprise.